| 28. February 2024

GENUI and PRIMEPULSE to sell mindcurv group to Accenture Song

The investment firms GENUI and PRIMEPULSE have signed an agreement to sell their stakes in mindcurv, a cloud-native digital experience and data analytics group, to Accenture Song.

Hamburg/Munich/Essen, 28 Feb 2024 The investment firms GENUI and PRIMEPULSE have signed an agreement to sell their stakes in mindcurv, a cloud-native digital experience and data analytics group, to Accenture Song. Terms of the transaction have not been disclosed. Completion of the acquisition is subject to customary closing conditions.

PRIMEPULSE and GENUI had acquired the majority in mindcurv in late 2019 and have since supported the digital commerce specialist to triple its sales and grow from around 200 to more than 700 employees – both organically and through add-on acquisitions. The firm was able to win and implement several big enterprise accounts, leading to substantial organic growth. With the acquisitions of Cloud Consulting Group, igniti, wysiwyg, initions and eccelerate, mindcurv was able to significantly broaden its service offering in areas such as Data Sciences, Internet of Things or Data Analytics.

Oliver Serg, Co-Founder and Investor at GENUI commented: “We enjoyed supporting mindcurv on their path to significantly scale their business and would like to thank the team for their great partnership. Our GENUI approach, investing together with renowned entrepreneurs that support our portfolio firms as strategic advisors, has once more proven successful. We’re happy to have now found the right next owner for the group to continue their successful growth story.”

mindcurv’s development over the past years was closely supported by GENUI Entrepreneur and PRIMEPULSE CEO Klaus Weinmann, founder of one of Germany’s largest IT Services companies, Cancom SE.

Amjad Liaquat and Nazareno Avila, co-founders of mindcurv, said: “We would like to express specials thanks to GENUI and PRIMEPULSE and our Chairman of the Advisory Board, Klaus Weinmann. GENUI’s setup, combining investment experts and successful entrepreneurs, and Klaus’ valuable experience in building Cancom have truly helped us and supported us in pursuing our big ambitions. The acquisition by Accenture confirms that together we have created a strategically highly relevant firm.”  

Klaus Weinmann added: “It has been a pleasure for our PRIMEPULSE team and for me personally to have been a part of mindcurv’s growth story. Amjad and Nazareno, along with the entire global mindcurv team, have built a firm that offers highly relevant services to a growing client base. I see a perfect fit with the new owners and wish them every success for their combined future.”

TCG Corporate Finance acted as exclusive financial advisor to the Mindcurv shareholders. Financial and tax advice was provided by Crowe BPG, with SNP Schlawien and CMS Hasche Sigle supporting on legal aspects.

About Genui
GENUI is a private investment firm based in Hamburg/German and founded in 2014 by renowned entrepreneurs and investors who believe in “Good Entrepreneurship.” GENUI partners with companies with the aim of creating sustainable growth and positive social or environmental impact. The companies receive professional ownership and access to GENUI’s Entrepreneurs with relevant experience and corresponding networks.

About mindcurv
Headquartered in Essen, Germany, mindcurv and its team of over 700 experts based across 13 different locations including Spain and India serve more than 200 clients worldwide.Founded in 2011, mindcurv is recognized by the Lünendonk Survey as one of the leading German companies providing digital experience services. A certified member of the MACH Alliance, mindcurv helps businesses design and implement scalable digital platforms and cloud infrastructure through modern and agile composable ecosystems across several industries, including chemicals, manufacturing, building materials, wholesale, consumer goods, utilities, life sciences, and retail.

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