Germany is the world champion of hidden champions, with over 1,000 of these companies, most of which are owner-managed and belong to the upper middle class. Many of the hidden champions have carved out an absolute niche or top position for themselves on the global market with rather inconspicuous products or services. Now they have to come out of the woodwork. PRIMEPULSE: “We want to help companies help themselves and move out of the insignificance of a hidden champion to a new level. Because without the necessary digital transformation, many of the medium-sized companies will have no future.”